Friday, 5 April 2013

Tips for Making Informed Decisions at the Grocery Store - Tip #1

In my opinion, if we make the best choices at the check-out then eating healthy meals at home is easy. If everything we have in the pantry is healthy, then whatever we reach for in order to prepare a meal will automatically cook up, or chop up to a great healthy meal. In order for this to work we have to muddle through a mine field of marketing and food labels. It is well known that those who read their food labels, nutritional information and ingredient list are not caught by misleading advertising. I am excited to welcome Allison Jorgens to my blog to help us make informed decisions at the grocery store. She will be sharing 10 tips with us during the April 30 Day Challenge.

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 By: Allison Jorgens, P.H.Ec.
Allison Jorgens is a Professional Home Economist holding a degree in nutritional sciences. She has been working as a food label specialist for grocers and food manufactures in Canada for nearly a decade. Over the past ten years, Allison has reviewed thousands of food labels for many of Canada’s leading private-label grocery brands, large and small manufacturers, distributors, and a variety of importers. It is this wide-ranging experience in regulatory-compliance label reviews that makes her knowledge unique—and her perspective all the more shocking. As a concerned parent and advocate of leading a healthful lifestyle, Allison recommends that all consumers empower themselves with the knowledge needed to make more healthful and informed choices.

Allison sits on the board of directors of The Food Label Movement and the Ontario Home Economics Association. She is a proud member of the Ontario Home Economics Association, Ontario Home Economists in Business Association, Prince Edward Island Home Economics Association, and sits on the advisory council for Eating Disorders of York Region.  

Tip # 1

Ignore potentially misleading claims on the front packages. Food labels are as much marketing tools as they are sources of information. Skip the marketing messages and flip your packages over to read the information that matters – the list of ingredients and nutrition facts table. Check out how misleading the widely used ‘Made With’ claim can be by clicking on the link below:

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Melony Teague a freelance writer and columnist and motivator who lives in Canada with her husband and two young children.
Founder of "Secrets of Body Transformation from the Inside Out" 
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